Exercise 5: SEO strategy memo

SEO strategy is important for a website to succeed, especially a paper as famous as the New York Times. With such a large circulation, it’s important that their site is readable and easy to navigate. Plus, when searching on Google, it should be one of the first few papers to show up in a list of hundreds.

One thing the Times is doing right as far as search engines go is their ranking on Google. Depending on your search it’s usually on the second page or recommended at the bottom. Also, certain searches will put their articles as the third option to look into. If the Times was worried about it, they could try and get Google to put their actual site higher in their search engine but they’re doing a pretty decent job already.

Something interesting that is sometimes, or sometime not, carefully hidden is the viewpoint of a newspaper. Are they conservative, liberals or something in between. When studying the Times closer some of the topics they cover seems to lean more towards them being a liberal paper. This much is first clearly seen in their headline wording and second inside the actual body of each article.

When studying the homepage, at first glance it looks very cluttered and like things are everywhere but after studying it more, the viewer can scroll to the bottom and see all the sections labeled off with a list of three stories to click on. The top part seems to be just a small spattering of article options, probably some readers might be most interested in or are most popular or recent at the current moment. This is a very strong layout since it includes interesting articles to check out as well as articles separated by section. However, sometimes it looks a little messy so it might be better to include the sections in a list format as viewers scroll down and include a section labeled “Top Stories,” “Interesting Stories” or “Most Recent” at the very top of the page.

The layout and design of article elements is pretty decent for the Times. Each article is filled with pictures and graphs which all help to enhance the story of each article. Section headlines really depend on the story, some have quite a few strewn throughout some don’t. When the articles do use section headlines though, they’re nice and big which makes them clear to see. It really helps to break up the text as the viewer reads.

The leads for Times articles are also fairly well-written. Sometimes the leads can be lengthy but usually the journalist will keep their readers interested as they go. Some of the leads published in the Times can be twenty-five to thirty words, which is bad because a shorter lead has more of a chance of keeping a reader interested. In recent times, the Times has gotten better with this but it seems they’re still working on it.

The New York Times has a very good website, one of the best and they seem to be doing a good job at keeping up with it. I feel like some minor fixes could make it even better.

Tragedy on the tracks

City Transit officials investigating tragic train accident

SUMMARY: Information from the CTA (City Transit Authority) confirms there was a two-train accident on the Red Line. The accident occurred between the Fort Teeter and Seatac stations. 1 person is confirmed dead and others have been injured and transported to city memorial hospital

Devastating two-train crash ten-minutes ago leaves 1 dead and others injured.Further train activity has been halted until 8:15 a.m.

The accident occurred at 7:43 a.m between the Fort Teeter and Seatac stations. The one person reported dead thus far was Jeanice McMillan, the operator of Red Line train 112. McMillan died  as a result of the collision and any other persons involved have been rushed to City Memorial Hospital.

Actions currently being taken by the CTA:

  • Currently rescue crews are evacuating passengers
  • Fort Teeter and Seatac stations are closed for the rest of the day.
  • City Transit Authority (CTA) safety and operations officials are working hand-in-hand with the National Transportation Safety Board to investigate the cause of the accident.

CTA General Manager, Roscoe Coltrane, feels most sorry for the families who are suffering as a result of this tragedy. “This is an incredible tragedy and our hearts go out to the families of those who suffered fatalities and to those whose loved ones are injured. We are committed to investigating this accident until we determine why this happened and what must be done to ensure it never happens again,” he said.

Family Support:

People who believe their relatives may have been on board the trains involved in the accident can call 311 if they live in the area. A family reunification center has been established at 501 Riggs Road.

More details to come later.

Facts C

City Transit officials investigating tragic accident of train 112

SUMMARY: Information from the CTA (City Transit Authority) confirms there was a Two-Train Accident on the red Line. The accident occurred between the fort teeter and seatac stations. 1 person is confirmed dead and others have been injured and transported to city memorial hospital

You have just received this information from the CTA – the City Transit Authority, which is responsible for running the commuter trains and subway in your metropolitan area:

Ten minutes ago, at 7:43 a.m., there was a two-train accident on the Red Line. The accident occurred between the Fort Teeter and Seatac stations.

All trains are stopped and will resume operating at 8:15 a.m.

Train operator Jeanice McMillan, who was operating train 112, died as result of the collision. Other injured people have been transported to City Memorial Hospital.

Rescue crews are evacuating passengers. The Fort Teeter and Seatac stations are closed. They will be closed least the rest of the day.

CTA safety and operations officials are working hand-in-hand with the National Transportation Safety Board investigating the cause of the accident.

People who believe their relatives may have been on board the trains involved in the accident can call 311 if they live in the

A family reunification center has been established at 501 Riggs Road.

CTA General Manager Roscoe Coltrane: “This is an incredible tragedy and our hearts go out to the families of those who suffered fatalities and to those whose loved ones are injured. We are committed to investigating this accident until we determine why this happened and what must be done to ensure it never happens again.”

Sunday night robbery does not chase cashier away

By Ham Johnston

Updated: 3:57 PM

As Brian Glass restocked the shelves at Kangaroo Express on Sunday night, a man entered and nervously walked around the store. Once Glass reached the register, the man pulled out a handgun and demanded money.

“He mumbled something as he walked out the door that you probably can’t print in your newspaper,” said Glass, whose store, at 720 N. 3rd St., was robbed just before midnight Sept. 5. While physically uninjured, Glass said he is still nervous after facing a firearm. “I’m not afraid to work here. I’m just more cautious,” he said. “It’s all good. It’s over and done with and I’m not hurt, and that’s what counts.”

Glass said police responded to the store robbery with a K-9 unit that led them into a neighborhood across North Folsomville Boulevard. The armed robbery was one of two reported by Boonville police last week, incidents police spokesperson Capt. Leo Vereen called unusual. He said police do not think the two robberies are connected.

“It does not appear that this is an upward trend, but it is a spike,” Vereen said. “Bad guys pick and choose when they do things.”

The second robbery occurred around 8:23 p.m. Sept. 8 at Scales Lake County Park, Boonville police reports state. An unidentified man assaulted and stole the victim’s wallet. Vereen said the incident was odd in that it was not yet completely dark when the robbery took place. He withheld further details in an attempt to protect the victim, prevent copycat crimes and not hinder the investigation. “They appear to be different suspects because of the manner in which they were committed,” Vereen said.

Daily News: EDU commonly spends large sum of money for job candidates search

Summary: Bernice Littlejohn announced her decision to step down as EDU’s executive vice chancellor and provost in May 2009 to become chancellor at the University of Kansas. When it came time to hire a new provost, East Dakota University did everything by the book. But when another search begins, administrators might need to find a new approach to solve the hiring equation. For this year’s search, EDU followed a well-worn path. They formed a search committee, settled on a job description and followed most national higher education trends by hiring R. William Funk and Associates, one of the best-known search consulting firms in the field. But at the end of the search, the University did not come up with a new provost. The executive vice chancellor and provost is the chief academic officer and No. 2 administrator at the University who oversees all academic departments, research and student affairs.

By Louie Louie

Updated: 9:32 AM

Bernice Littlejohn anounced her decision to step down as EDU’s executive vice chancellor and provost in May 2009 to become chancellor at the University of Kansas. When it came time to hire a new provost, East Dakota University did everything by the book. But when another search begins, administrators might need to find a new approach to solve the hiring equation. For this year’s search, EDU followed a well-worn path. They formed a search committee, settled on a job description and followed most national higher education trends by hiring R. William Funk and Associates, one of the best-known search consulting firms in the field.

But at the end of the search, the University did not come up with a new provost. The executive vice chancellor and provost is the chief academic officer and No. 2 administrator at the University who oversees all academic departments, research and student affairs.

As the experience showed, search firms are drawing from a narrow pool of people, limiting the diversity and range of candidates available to universities for consideration, and the last three expensive search processes all ended with EDU hiring from within its ranks. At the moment, EDU has no searches on the horizon — due in part to Chancellor Holden Caulfield’s decision to keep interim Carey Bruce in the job permanently after none of the finalists worked out. Until then, Caulfield says he will be looking for a new solution.

“I think the question is not whether any individual group — be it the committee or Bill Funk or anyone else — failed in this,” Caulfield said. “The question is, ‘Are we going about this in the right way?’”

The University’s Budget Committee allocates funds for administrative searches. A majority of the funds designated for searches are paid to search firms, but they also cover expenses related to travel and bringing candidates to campus. The money is not from state appropriations, but rather from investment income. It also comes from facilities and administrative funds — “overhead” from research contracts and grants that reimburse the campus beyond the direct costs of the research project. To replace Littlejohn, EDU formed a 13-member search committee and hired Funk’s company to facilitate the search, paying them $72,800 in non-state funds, plus expenses. The University’s budget committee allocated a total of $144,700 for the search.

In recent years, EDU has spent nearly a half-million dollars on national searches for candidates, only to eventually hire from within its own ranks. In 2007-2008, the search for a new chancellor cost $213,581, much of which went to search firm R. William Funk and Associates. The final candidates included at least six finalists including Caulfield, two black males and two white females. In 2008-2009, the search for a new dean of the college of arts and sciences cost $131,791, much of which went to search firm Witt/Kiefer Executive Search Firm. The final candidates included Joel Martin of the University of Massachusetts at Amherst, Karen Gil of EDU, Paul Armstrong of Brown University and Katherine Newman of Princeton University. The University hired Gil. In 2009-2010, the search for a new executive vice chancellor and provost cost $144,700, much of which went to search firm R. Willia Funk and Associates. The final candidates included Philip Hanlon of the University of Michigan, Anthony Monaco of the University of Oxford, Jeffrey Vitter of Texas A&M University and Scott Zeger of Johns Hopkins University. Bruce eventually filled the position.

Across the nation, the decision to hire a search firm is becoming an expected part of the hiring process. Universities pay large sums to these companies to identify, vet and interview potential candidates. Officials have cited the firms’ abilities to conduct background checks and recruit candidates as the tangible services worth paying for. But whether that increasingly common process results in the most effective hires is still in question, both in terms of the types of candidates who are pulled from the Rolodex files and the degree to which they can be matched with an institution. EDU administrators have said the process does not always achieve positive results even under the best of circumstances. Caulfield said he thinks traditional search firms like Funk’s look at too narrow a pool of applicants and need to broaden their scope to find a more unconventional range of candidates.

“I think there are a lot of people out there who don’t know they want to do these jobs,” he said. “They don’t know they would be good at these jobs. Higher education does need to rethink the way we do this. We definitely don’t look in enough places. I think higher education can do a much better job of looking more broadly for talent.””

Jean Dowdall, senior vice president at Witt/Kieffer, a search firm that has worked for EDU before, said the nature of a search for a provost, in addition to the position itself, inherently limits the number of qualified applicants. She also said most candidates for provost are deans or mid-level administrators who view the provost position as a transitory one in their ultimate quest to become president or chancellor of a university.

“You want to hire someone from a peer institution, not from a smaller, less well-regarded institution. And then they just have to have incredibly impressive academic credentials,” Dowdall said. “So you look at how many deans are out there, and how many are at the right kind of institution, and then how many are women and people of color, and you’ve reduced the number of people by a lot.”

Caulfield and other administrators were criticized for a lack of diversity among the candidates — the four finalists for the provost position were all white males with science backgrounds, much like Caulfield, Bruce and Shelton Earp, chairman of the search committee. Administrators are quick to point to the women and minorities who have served in top positions in recent years, including former vice chancellor for student affairs Margaret Jablonski. Littlejohn and former Senior Associate Provost for Finance and Academic Personnel Elmira Mangum are black women. But those administrators have all left in the past year, and the majority of the current top administrators could retain their jobs for a significant period of time before another search occurs. Dowdall agreed that it can be difficult to find minority candidates who come from diverse backgrounds.

“It may be that the smaller number of women and people of color have the background experiences to make them ready for that, and that there just aren’t that many in the pipeline yet,” she said.

Bruce’s hiring represents at least the sixth time in recent years that EDU has hired an internal candidate for a top administrative job. While the four finalists in the search were all external, and Caulfield said he was open to outside candidates, administrators have also said they appreciate candidates who have a familiarity with how EDU operates — an attitude that experts said fits with national trends in hiring. Dowdall said she has seen an increase in schools hiring internal candidates as a result of budget shortfalls, both as a result of candidates being less willing to move across the country and of universities looking for individuals who already understand the politics behind the allocation of funds. She acknowledged that there are downsides to hiring from within the school.

“There really does seem to be a pattern right now of continuity in a time of turmoil,” she said. “The biggest theme you would be missing here is new blood, new ideas, more creative and different ways of doing things,” she said.

Caulfield said he thinks changes need to be made to the types of people the search firms target, but isn’t sure how to go about making that happen. But the need to look outside the established pool of people will certainly stay on Caulfield’s mind, despite the lack of searches at the moment. Caulfield pointed out that Bruce, who is 63 years old, will eventually step down from the job, at which point he hopes he will have found a better way to conduct searches.

“One day, Carey (Bruce) will come in here and say ‘I’m tired of doing this.’ And we’ll gear up for a new way to find a replacement,” he said. “And hopefully I will have found people to give me good new ideas by then.”