In Online Journalism we are learning how to customize a subject’s news experience so for this one I chose a very close friend of mine’s mom. My friend’s mom consumes about two hours and forty-five minutes worth of news every day. She listens to some talk radio on the way to work and when she gets home she’ll watch TV and jump on the computer. In the midst of her own news consumption, she’s also married to my friend’s dad who watches CNN all day long. He will usually give her a lot of news via word of mouth.
If I were to create a news organization to serve my subject’s individual news habits it’d have to mostly be an online news source since the majority of her news comes from online. Like any news organization, I’d need to have a time of operation but my subject works during the day so I’d probably be a nightly news organization. I’d probably start posting news stories around six, this is prime news time anyway and it gives the organization time to get some material together for her to actually look at when she comes home. It’s no fun if there’s nothing available. I’d probably be active until around eleven at night because even though she goes to bed around ten, it’d be good to keep up with some of the things happening for another hour.
The topic my subject loves most in news is human interest stories so I’d probably primarily publish stories of this nature. The organization might cover some of the bigger events going on in the world but it’d want the face of its organization to be human interest. Hopefully because it’s so human focused it’ll attract more people like my subject so it can have a strong audience followership. People tend to like stories of this nature so if I promote it enough, I might have no trouble drawing people in and it would give news more of a variety.
The next bit to consider would be what tools the organization would offer to take advantage of social or mobile consumption. Unfortunately for me my main inspiration hasn’t quite upgraded to a smartphone so for her the organization would be mostly centered around social media which is where she spends most of her time as it is. However, given the way technology is I’d probably still have a lot of tools offered to take advantage of mobile consumption for others who are like my subject but do in fact have a smartphone. It’d give the organization a better shot at a larger audience.
Having tools available works out even more in my favor because the organization is mostly online. In order to have access to content available it’d probably offer a Facebook page for my subject to like so she won’t have to go too far out of her way to enjoy the content. The organization might make a radio station as well since it’d take into account that she has to drive to and from work so she might want to tune in so the organization could record some stuff for her to listen to on her trip. Another tool I’d have is an app for mobile consumers and I’d be sure to make the app easy to read and load decently on all smartphones and I’d try and keep it as close as I could to the original source. Maybe my subject will hear about the app and look more into smartphones as a result.
Being online is nice though because it means the organization would get to apply all three pillars to its stories as well as the tools. I’d probably provide a lot of visuals and audio because that’s what people like, especially if it’s human interest stories. So I’d have videos and pictures strewn throughout the stories and any interviews the organization conducts would probably be included as an audio file. This should keep my readers engaged. Having a page only increases the necessity for visuals though because if it’s all text who’s going to read it? For ease, the organization might include the option to have some of its bigger stories or more interesting stories post to my subject’s Facebook timeline so she can easy click them and read whichever stories she finds the most interesting.
Having links to the articles is a great way of practicing On-Demand Journalism so it’s another pillar the organization gets to use. Following this pillar I’d probably include a lot of hyperlinks throughout so she can find out more information easily, we wouldn’t want her to get lost on a topic. I’d also have a search bar and live chats if she’s interested in finding out more information about a particular topic.
Lastly I’d probably include a lot of interactivity throughout. So on her page I might ask her opinion which would allow me to include a comments section for her to post to. I’d also have a discussion board for her to look into and through here I might help her find others who share her opinion which makes things more interesting.
All of these together might help catch my subject’s attention and in the end she might consume more news as a result.